Beat the Street underway

BTS Blaby

A giant game is underway across the district for the next six weeks as thousands of residents compete to see if their school, community or business can walk, run or cycle the furthest.

Running from 27 February to 10 April, Beat the Street is a free, fun challenge where people are rewarded with points and prizes for exploring their town on foot or bicycle.

More than 70 special sensors called ‘Beat Boxes’ will appear across the district. Players tap the Beat Boxes will cards and fobs to track their journey and earn points for themselves and their team – the more Beat Boxes people swipe during a journey, the more points they earn.

Schools and community groups across both towns will be competing against each other to see if they can travel the furthest, climb the leaderboards and win hundreds of pounds worth of sport and fitness equipment. Families are encouraged to play for their local school while the wider community can create their own teams.

In addition to the leaderboard prizes, registered players can also win weekly ‘Lucky Tap’ prizes for playing along – including sports and fitness vouchers and experience days.

To register and find out more visit the Beat the Street website.